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4 pitfalls of mobile marketing

It seems like news feeds are always full of mobile marketing campaigns going viral. Scrolling through a social media site, you might easily see one or two videos with over a million views or a photo thread with thousands of comments. So why does it seem so easy for others while your mobile marketing limps along, barely making back what you’ve invested in it?

Likely, it’s because you’ve fallen into one of the top pitfalls of mobile marketing. And the reason all the content you see seems to have so many views is because you don’t run across the ones no one is talking about. It doesn’t mean there aren’t more mobile marketing campaigns out there, they’re probably just defunct. Like yours. Continue reading “4 pitfalls of mobile marketing” »

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3 marketing terms all marketers should forget about

In the fast-changing marketplace that is marketing, vocabulary and terminology come in and out of style as fast as fashion styles.

Savvy marketers stay on top of these terms, knowing when new ones are coming to the fore, and which ones have already been left in the dust of technological advancement. After all, YOLO (you only live once). Continue reading “3 marketing terms all marketers should forget about” »

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Marketing tricks for mobile devices

mobile-devicesMobile devices are just as ubiquitous as laptop and desktop computers in our modern era, so companies need to jump on the band wagon or they’ll get left in the dust.

In fact, a recent Nielsen report analyzing global information data bases discovered, “The average smartphone user in the U.S. spends over 60 hours a week consuming content on their mobile device.” If your website isn’t mobile device- compatible, they won’t be spending an iota of that time on your site. Continue reading “Marketing tricks for mobile devices” »

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Website load time affects revenue generation

There’s nothing more frustrating to internet users than a slow-loading webpage.

That’s why it’s important that in addition to having a sophisticated layout, easy navigation, and an intuitive website-load-timescheckout process on your website, you have a server with quick load times. Today’s culture values the instant gratification mentality and the longer people have to wait, the more likely it is that they’ll click away before your company’s website loads. Continue reading “Website load time affects revenue generation” »

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