Shoestring advertising strategies for small businesses

Advertising doesn’t have to be expensive.

09-finance-ad-budget-BKT_571Sometimes small business owners get caught up in the idea that advertising consists of commercials, billboards, and radio spots. These, however, are just the tip of the iceburg. There’s a whole plethora of options when it comes to advertising, many of them much more affordable than those three options. Continue reading “Shoestring advertising strategies for small businesses” »

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The world wide web turns 25, more complex than ever

The world wide web just turned 25, and in a short quarter of a century the online landscape has changed dramatically.

25th_birthday_cake_s1The web did exist before March 12, 1989, but in a very limited, forum-like way few people knew about or had access to. In 1993, the first truly user-friendly web browser, Mosaic, was released, making the internet more available to the public. Still, growth was slow in the 1990s and in 1995, 42 percent of Americans had never even heard of the internet. That’s incredible to contemplate today, when 87% of adults use it on almost a daily basis. Continue reading “The world wide web turns 25, more complex than ever” »

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