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Olympic advertising takes on a new face

You’ve heard of the Olympic games which will be starting this month in Sochi, Russia, butl there’s another, less known competition that goes on simultaneously: the marketing games.

olympics-medalsIt’s like a long, drawn out version of the Super Bowl with all its advertisements, sponsorships, and brand references. The mechanics of advertising with regards to the Olympics began in 1896 when the IOC (International Olympic Committee) was trying to put together funds for the Grecian games. They were facing dire financial troubles when they approached George Averoff, a major benefactor of the games, and asked for his help. It was he who came up with the program that allowed companies to pay to advertise themselves in the Olympic souvenir program. Continue reading “Olympic advertising takes on a new face” »

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