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Online Marketing Changes In 2014

Whether good or bad, there were a lot of things we saw with online marketing in 2014. When looking back on last year, we see a lot of different things that changed in content marketing and social media marketing. Sometimes, the best way to plan for the future is by taking a look back. Here are the things that happened in 2014 that will make a difference to your online marketing strategy this year. Continue reading “Online Marketing Changes In 2014” »

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Online Marketing With Videos: Tips To Get Started

If you want to reach your whole audience in a way they are comfortable, you need a marketing campaign that makes use of all online marketing methods. This means using social media, blogging, web optimization, and videos. In fact, online marketing with videos can be an extremely effective way to bring in new customers and remind your current ones that you are here and ready for business. Here are a few ways you can make the most of your online videos. Continue reading “Online Marketing With Videos: Tips To Get Started” »

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CEOs affect success of marketing campaigns

CEOs affect success of marketing campaigns

When it comes to marketing, there isn’t much Adele Lassere doesn’t know. With over 20 years of experience in marketing and advertising and authorship of the book, “Elements of Buying: A How to Reference Guide on Advertising for Business Owners,” Lassere is used to being sought out for advice from marketers on how to make their marketing campaigns successful.

Continue reading “CEOs affect success of marketing campaigns” »

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Generation Y: Who they are, and why marketers should care (Part 2)

Generation Y, also known as Millenials (those who have come of age since 2000) have taken the online markets by storm, possibly leaving some digital marketers in the dust.

Previously, we talked about the whopping $1.3 trillion Millenial consumers spend annually and their preference for social media outlets and friend recommendations. But there’s more to marketing to Gen Y than posting a funny picture on Facebook or garnering shares of interest-based articles. Continue reading “Generation Y: Who they are, and why marketers should care (Part 2)” »

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3 secrets to content marketing from a successful entrepreneur

Jim Yu isn’t just an entreprenuer, he’s also the CEO and founder of BrightEdge, a successful, now international marketing company that specializes in content marketing and SEO.

In Yu’s vast experience, he’s been able to come up with some tips and tricks for successful market strategizing. Here are a few of those tips for making your marketing campaigns work for you. Continue reading “3 secrets to content marketing from a successful entrepreneur” »

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How to get and keep loyal, online customers

It’s one things to get people to visit your website, it’s quite another to convince them to purchase your goods.

And even if they’ve purchased products from you once, that doesn’t make them long-lasting or loyal. This complicated process of gaining and keeping online customers was recently boiled down to three steps by Court Cunningham, CEO of Yodle, an online marketing company. Continue reading “How to get and keep loyal, online customers” »

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Improving web page load times boosts revenue (Part 2)

Previously, we talked about the serious detriment slow web page load times can have on your revenue and the efficacy of your online marketing.

Factors that can influence its speed include the number and size of images you have on your site, the quality of your site design, and the speed of your server. People used to put up with a 4 second delay when waiting for a web page to load, but these days they only allow 2 seconds, which puts a lot of pressure on you and your web designer. Luckily, there are several ways you can go about fixing slow load times. Continue reading “Improving web page load times boosts revenue (Part 2)” »

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The power of a well-placed infographic

These days, people share just about anything online, from pictures of their dog in sunglasses to links to interesting blog articles, to information about your business.

Now, when they share that information they likely aren’t thinking, “I’d like to give this brand some free advertising. How about I share this web page to generate more traffic for them.” People share links and pictures on their social media sites because they believe there is value to be found in them. Continue reading “The power of a well-placed infographic” »

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Marketing analytics key to determining value of marketing campaigns

If you know anything about online marketing, you know analytics should be a key part of your strategy.

Analytics background conceptAnalytics are what show you which campaigns are working, which ones attract the most attention, which ones have the best ROI, and which ones are ignored altogether. Sometimes businesses shy away from the word “analytics,” however, because it sounds too technical. They assume it will be complicated and confusing. This isn’t necessarily true, though, according to Pat MacClain, co-author of Investment Advisor Marketing: A Pathway to Growing Your Firm and Building Your Brand. Continue reading “Marketing analytics key to determining value of marketing campaigns” »

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Survey results point to effectiveness of online marketing (Part 2)

The previous post looked at how much money small businesses tend to spend on their marketing campaigns and how they allocate that money.

SEO_survey_reuslts-1024x768A surprising number of businesses have yet to tap into the wealth of customer leads that can be generated through online or mobile marketing. However, they indicated that 19% of new customers are brought in by SEO, a second place only behind word of mouth. Continue reading “Survey results point to effectiveness of online marketing (Part 2)” »

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