Difference Between Advertising and Marketing

Most of the time, people use the words advertising and marketing to mean the same thing, but that is not actually true. In fact, advertising and marketing are two things you need to be doing to get new customers and keep the old ones. But how can you do both of these things if you don’t even know what the difference is? Here is some explanation that should help. Continue reading “Difference Between Advertising and Marketing” »

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Ways To Prepare For Marketing In 2015

As this year is winding down, your company should start analyzing what did and didn’t work in your marketing for 2014. Of course, if you didn’t do a lot of online and digital marketing this year, you might be finding yourself with a lot of changes that need to be made for 2015. The first thing you need to do is figure out what you did do in 2014. Then, you’ll want to look at the trends for 2015 and see if you are on board. If not, you’ll want to start strategizing and making changes today. Here are a couple of things to keep in mind when making your plan for marketing in 2015. Continue reading “Ways To Prepare For Marketing In 2015” »

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Five ways you can be fooled by click fraud

The success of any pay-per-click (PPC) campaign depends on the merchant’s ability to correctly attribute clicks to the right affiliate. With PPC, clicks are the currency. It’s how merchants track success and it’s how they pay affiliates who host links for them. Unfortunately, there are many ways that PPC campaigns can be fooled. Here’s a look at five types of click fraud that can negatively impact merchants: Continue reading “Five ways you can be fooled by click fraud” »

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Questions to test your affiliate marketing campaign

Affiliate marketing programs can be extremely effective when done right. It’s one of the most immediate ways you can gain new customers and boost your sales. Unfortunately, not all affiliate marketing efforts are wildly successful. In fact, some are downright failures. Whether you’re paying affiliates per click or paying per call, it’s crucial that you’re measuring how effective your efforts are so you know where to improve. Here are some questions you can ask yourself to measure the effectiveness of your affiliate marketing campaign: Continue reading “Questions to test your affiliate marketing campaign” »

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Phone calls: the new marketing currency

The success of any business depends on its ability to gain new customers. There are many different ways to go about this. Mobile technology has changed the marketing game. Today, mobile is the single most important way for businesses to find customers. That’s because nearly everyone has a mobile device, and nearly everyone is using them so search for local businesses every day.

In the past, the currency of mobile marketing has been clicks. It’s the way that marketers track which marketing efforts are working and which ones aren’t. It’s the measurement marketers use when paying affiliates for generating leads. Today however, there is a new currency is mobile marketing: phone calls. Continue reading “Phone calls: the new marketing currency” »

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Affiliate marketing connects companies with new customers

Company websites aren’t set up in a vacuum, people are always jumping from one site to another.

You’ll probably find it’s the exception, rather than the rule, when someone enters your site from a search engine or by typing in your URL, going straight to your home page. More often people enter through content marketing (i.e. a blog, social media, an email link). And with high speed computers and internet connections, they’re just as likely to click right on through without spending time clicking around your website. Continue reading “Affiliate marketing connects companies with new customers” »

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What kind of marketing should you use?

Every company comes to a point when they need to sit down and figure out exactly who is in their target audience and how that audience responds to marketing.

If you really want to reach your customers, you need to figure out how they will better respond. And every business is different because every audience is different. That is why you need to stop and decide what is right for your company and how you can best market your products or services. Continue reading “What kind of marketing should you use?” »

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Small Business Concerns: How Pay Per Call Marketing Can Help Small Businesses



The changes in technology have put a lot of new pressure on Small Business owners. If they try to keep up with all the changes in technology, it can easily become a full time job or become very expensive to hire new people. Pay Per Call Marketing is an easy and inexpensive way to use technology to gain new customers. Getting new customers is one of the biggest concerns of Small Business Owners.

Continue reading “Small Business Concerns: How Pay Per Call Marketing Can Help Small Businesses” »

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