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Five ways you can be fooled by click fraud

The success of any pay-per-click (PPC) campaign depends on the merchant’s ability to correctly attribute clicks to the right affiliate. With PPC, clicks are the currency. It’s how merchants track success and it’s how they pay affiliates who host links for them. Unfortunately, there are many ways that PPC campaigns can be fooled. Here’s a look at five types of click fraud that can negatively impact merchants: Continue reading “Five ways you can be fooled by click fraud” »

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Questions to test your affiliate marketing campaign

Affiliate marketing programs can be extremely effective when done right. It’s one of the most immediate ways you can gain new customers and boost your sales. Unfortunately, not all affiliate marketing efforts are wildly successful. In fact, some are downright failures. Whether you’re paying affiliates per click or paying per call, it’s crucial that you’re measuring how effective your efforts are so you know where to improve. Here are some questions you can ask yourself to measure the effectiveness of your affiliate marketing campaign: Continue reading “Questions to test your affiliate marketing campaign” »

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Phone calls: the new marketing currency

The success of any business depends on its ability to gain new customers. There are many different ways to go about this. Mobile technology has changed the marketing game. Today, mobile is the single most important way for businesses to find customers. That’s because nearly everyone has a mobile device, and nearly everyone is using them so search for local businesses every day.

In the past, the currency of mobile marketing has been clicks. It’s the way that marketers track which marketing efforts are working and which ones aren’t. It’s the measurement marketers use when paying affiliates for generating leads. Today however, there is a new currency is mobile marketing: phone calls. Continue reading “Phone calls: the new marketing currency” »

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Marketing automation yields increased lead conversion

Some marketing professionals still believe that marketing is a one way street: from the company to the consumer. And the nature of many traditional marketing campaigns are such that there isn’t much room for two-way communication. People can’t interact with a billboard or a television commercial. That’s where online marketing comes in. People can share YouTube videos, post pictures, write reviews, whether you’re addressing those desires or not. So it’s better if you can be there digitally, making sure whatever takeaway message they get from your product or service or website is a good one.

Continue reading “Marketing automation yields increased lead conversion” »

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CEOs affect success of marketing campaigns

CEOs affect success of marketing campaigns

When it comes to marketing, there isn’t much Adele Lassere doesn’t know. With over 20 years of experience in marketing and advertising and authorship of the book, “Elements of Buying: A How to Reference Guide on Advertising for Business Owners,” Lassere is used to being sought out for advice from marketers on how to make their marketing campaigns successful.

Continue reading “CEOs affect success of marketing campaigns” »

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3 marketing terms all marketers should forget about

In the fast-changing marketplace that is marketing, vocabulary and terminology come in and out of style as fast as fashion styles.

Savvy marketers stay on top of these terms, knowing when new ones are coming to the fore, and which ones have already been left in the dust of technological advancement. After all, YOLO (you only live once). Continue reading “3 marketing terms all marketers should forget about” »

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3 MORE reasons why mobile marketing is the future of advertising

The reasons to have a mobile-friendly interface are numerous, which is why we couldn’t let it stop at the three benefits we enumerated last time.

Previously, we talked about how huge the mobile market is getting, the local nature of mobile searches, and the quick conversions mobile marketing tend to have. But there are many more reasons marketers shouldn’t ignore the smartphone and tablet market. Here are 3 more of those reasons. Continue reading “3 MORE reasons why mobile marketing is the future of advertising” »

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3 reasons why mobile marketing is the future of advertising

When it comes to mobile marketing, it’s better to be late to the game than never arrive.

Having a mobile presence will be greatly in your favor, considering how the preponderance of the market now has a mobile device of some kind they use to surf the web, check their email, utilize social media, etc. If your website is mobile-friendly, mobile visitors will be more likely to remain on your site, should they come across it on their phone or tablet. Continue reading “3 reasons why mobile marketing is the future of advertising” »

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3 Effective marketing tips you have never heard and will never forget

There are a lot of marketing tips and tricks making the rounds on the web that are mostly repeated and restated over and over.

They work, which is why they are repeated so often, but they are also “done” which means they have lost some of their efficacy. If you want to really make a splash with your marketing, it might be a good idea to go a direction fewer people go. Continue reading “3 Effective marketing tips you have never heard and will never forget” »

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