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Five ways you can be fooled by click fraud

The success of any pay-per-click (PPC) campaign depends on the merchant’s ability to correctly attribute clicks to the right affiliate. With PPC, clicks are the currency. It’s how merchants track success and it’s how they pay affiliates who host links for them. Unfortunately, there are many ways that PPC campaigns can be fooled. Here’s a look at five types of click fraud that can negatively impact merchants: Continue reading “Five ways you can be fooled by click fraud” »

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