Debunking the myth of the “perfect” marketing campaign

Marketing professionals love the idea that someday they’ll come across the perfect campaign or marketing technique that means they’ll never have to work hard again.

The sad truth is, this is never going to happen. There is no easy way out of creating effective marketing strategies because of ever-changing market demographics, technological developments, and changeability of human nature. Continue reading “Debunking the myth of the “perfect” marketing campaign” »

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Keys to content marketing: stop being perfect

You would think that the best way to get your site up on Google to get more customers would be to have the most perfectly well-written work out there.

The truth is that your customers want real people, not robots. When it comes to content marketing, perfection may be letting your stuff slide here and there. Continue reading “Keys to content marketing: stop being perfect” »

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