The power of personalized emails

We all get them, whether we’re normal consumers or marketing experts: email advertisements.

personalized-emails-300x214They inundate our inboxes in the middle of each night like unwelcome presents left by a mischievous digital Santa Claus. Those of us with Gmail accounts have them categorized neatly into our “promotions” folder where we couldn’t care less if their sales offers decay and die a natural death.

However, businesses would be foolish to completely discount marketing emails as a means of recruiting customers or increasing sales. Because once in a while, consumers will visit that promotions folder and they’ll be prepared to be sold to. Promotional emails have power in them when marketers know how to do it correctly. Continue reading “The power of personalized emails” »

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How Gmail tabs are affecting email marketing

When Gmail came out with its email tabs in May of last year, marketers everywhere thought they could hear the death knell of email marketing tolling.

If it wasn’t bad enough that many promotional emails get sent to the spam or junk folder, now the ones that GMail-Logoactually got through would be going to the promotions folder, which sounded just as bad. How the tabs work is now when emails arrive, they are automatically sorted into three folders: Primary, Social, and Promotions. The idea is you’ll be able to find the emails you want more easily. It turns out, however, marketers’ fears went unrealized. Continue reading “How Gmail tabs are affecting email marketing” »

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