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How Gmail tabs are affecting email marketing

When Gmail came out with its email tabs in May of last year, marketers everywhere thought they could hear the death knell of email marketing tolling.

If it wasn’t bad enough that many promotional emails get sent to the spam or junk folder, now the ones that GMail-Logoactually got through would be going to the promotions folder, which sounded just as bad. How the tabs work is now when emails arrive, they are automatically sorted into three folders: Primary, Social, and Promotions. The idea is you’ll be able to find the emails you want more easily. It turns out, however, marketers’ fears went unrealized. Continue reading “How Gmail tabs are affecting email marketing” »

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