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3 Content marketing methods you’ve never heard of

So you’ve decided to jump on the SEO wagon. Congratulations! Anyone who doesn’t have some amount of content marketing going these days is losing out on a lot of sales. However, making the decision to have consistent, effective SEO is the easy part. Actually making it work is a completely different story.  Continue reading “3 Content marketing methods you’ve never heard of” »

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Are new social media platforms killing the SEO Star?

People wonder if SEO is really all it’s cracked up to be. After all, it isn’t a magic formula you plug into your website and then sit back to watch the views pour in. It takes a lot of consistency, time, and effort, and the results are slow to trickle in. Shouldn’t there be an easier way to gain traction online?

Forbes.com writer Gene Marks said, “Search Engine Optimization has always been difficult for most businesses, particular smaller ones. . . . Just about every client I know is trying to find the silver bullet of search: the secret way to get your company listed on the first page of Google without paying for it.”

Continue reading “Are new social media platforms killing the SEO Star?” »

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3 marketing terms all marketers should forget about

In the fast-changing marketplace that is marketing, vocabulary and terminology come in and out of style as fast as fashion styles.

Savvy marketers stay on top of these terms, knowing when new ones are coming to the fore, and which ones have already been left in the dust of technological advancement. After all, YOLO (you only live once). Continue reading “3 marketing terms all marketers should forget about” »

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3 secrets to content marketing from a successful entrepreneur

Jim Yu isn’t just an entreprenuer, he’s also the CEO and founder of BrightEdge, a successful, now international marketing company that specializes in content marketing and SEO.

In Yu’s vast experience, he’s been able to come up with some tips and tricks for successful market strategizing. Here are a few of those tips for making your marketing campaigns work for you. Continue reading “3 secrets to content marketing from a successful entrepreneur” »

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Survey results point to effectiveness of online marketing (Part 2)

The previous post looked at how much money small businesses tend to spend on their marketing campaigns and how they allocate that money.

SEO_survey_reuslts-1024x768A surprising number of businesses have yet to tap into the wealth of customer leads that can be generated through online or mobile marketing. However, they indicated that 19% of new customers are brought in by SEO, a second place only behind word of mouth. Continue reading “Survey results point to effectiveness of online marketing (Part 2)” »

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The purpose of content marketing

Sometimes marketing teams lose sight of what the real goal of content marketing should be.

It’s an easy mistake, considering the time and money invested in generating quality content that is supposed to attract attention and build revenue. People want instant gratification for all that investment and so they look for a quick return. However, researchers recently released a study titled, “Content Marketing Tactics Planner 2014” which points to what the true purpose of content marketing should be. Continue reading “The purpose of content marketing” »

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SEO vs. Paid search advertisements

When it comes to digital advertising, everyone is going after the same prize:

The top spot on the first page of search results. King pin of these is Google, but Bing, Yahoo, and AOL will also do quite nicely. Achieving that top spot takes strategizing and investment, and not a little patience. Here are the pros and cons of SEO vs. paid search advertisements. Continue reading “SEO vs. Paid search advertisements” »

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SEO: Is it a trick or a treat?

Internet search engines and content marketing have come a long way from their humble beginnings.

trick-or-treatIn the early days, companies didn’t have a good way of preventing spammers and scammers from finagling your search results. It was easy to be trapped into visiting scamming sites for illegitimate businesses. That’s where the Google search engine algorithm came in. This algorithm helps prevent bogus companies from inundating your search results and puts relevant content right at the top of your feed. If there is an advertisement, it is highlighted in yellow with the word “ad” in small print so you know the site will try to sell you something. Continue reading “SEO: Is it a trick or a treat?” »

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SEO needs integration with marketing to be effective

Effective SEO usage isn’t just about using key words you think your audience will search.

It’s all about catering to the Google search algorithm, recognizing sources of traffic, and creating quality content. It’s all a bit overwhelming, especially for small business owners who have a lot of other things on their minds. Continue reading “SEO needs integration with marketing to be effective” »

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Optimize SEO with website development for best conversion rates

SEO can do a lot of things. It can contribute to your Google search ranking by improving how the algorithm rates you.

It can drive traffic to your site when people share and re-share the articles. It can inform consumers’ optimizare-seopurchasing decisions. It gives you content to post to your social media sites. Consistent, high quality content will also win you loyal followers who check back to read more. However, it should not be considered a solution to all your sales problems. An effective marketing strategy employs both SEO and online marketing techniques. In reality, it does the best at generating leads and will require further incentive and influence from other marketing factors to encourage repeat purchases. Continue reading “Optimize SEO with website development for best conversion rates” »

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