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Marketing Strategies that Always Work

Perhaps one of the scariest parts about opening a business is spending lots of money on marketing techniques that may or may not work.  Marketing techniques are never a sure thing.  One method might work really well for one company, and not at all for another.  Ultimately it is up to the company to determine what will work best for them, and they can do so by analyzing the market they are trying to reach out to, as well as the community they are located in.  There are a few marketing techniques that have been around for a while, though, and they continue to show success in one way or another.  Here are some marketing options that all companies should consider.  Continue reading “Marketing Strategies that Always Work” »

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Survey results point to effectiveness of online marketing (Part 2)

The previous post looked at how much money small businesses tend to spend on their marketing campaigns and how they allocate that money.

SEO_survey_reuslts-1024x768A surprising number of businesses have yet to tap into the wealth of customer leads that can be generated through online or mobile marketing. However, they indicated that 19% of new customers are brought in by SEO, a second place only behind word of mouth. Continue reading “Survey results point to effectiveness of online marketing (Part 2)” »

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Survey results point to effectiveness of online marketing (Part 1)

Small business owners know what it’s like to live on the edge—they do it every day, especially when their business is first starting out.

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They can’t afford to make mistakes, which means every penny spent on employees, products, manufacturing, and marketing must be accounted for. To this end, investing in a data analytics system isn’t a luxury, it’s a requirement. The only way you can make sure every cent is put to its best use is by tailoring their spending according to where the analytics tell them their clientele is coming from. Continue reading “Survey results point to effectiveness of online marketing (Part 1)” »

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Experimenting with effective marketing methods for small businesses

Starting out with a new small business is overwhelming.

marteting stratThough you can order all the “Business For Dummies” books you want and spend hours surfing the internet doing research, there is still a colossal amount of time and money you must be prepared to invest in your startup venture. One piece of this is deciding how you will market yourself. After all, the best laid plans, products, and services won’t sell themselves. Continue reading “Experimenting with effective marketing methods for small businesses” »

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Pay Per Call Marketing and Call Whisper: A Match Made in Heaven

One of the biggest innovations in the Pay Per Call Market industry is the Call Whisper. Before the Call Whisper, Small Business Owners never knew before hand when a call was from a Pay Per Call Campaign or other marketing efforts. They would have to check their PPCM provider at the end of the day to see how many calls came in through the campaign. What is a “Call Whisper?” It is a short message that plays at the beginning of the call that lets you know what campaign the call is coming from.

Continue reading “Pay Per Call Marketing and Call Whisper: A Match Made in Heaven” »

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Small Business Concerns: How Pay Per Call Marketing Can Help Small Businesses

 

 

The changes in technology have put a lot of new pressure on Small Business owners. If they try to keep up with all the changes in technology, it can easily become a full time job or become very expensive to hire new people. Pay Per Call Marketing is an easy and inexpensive way to use technology to gain new customers. Getting new customers is one of the biggest concerns of Small Business Owners.

Continue reading “Small Business Concerns: How Pay Per Call Marketing Can Help Small Businesses” »

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Top 3 Reasons Small Businesses Prefer Pay Per Call Leads Part 2

According to recent studies, local mobile pay per call advertising has increased by 30X in the Q1 of 2012 compared to Q1 of 2011.

The increase has been consistent to Q1 of 2013 and is projected to increase for the next few years. Mobile devices are a natural ad model for any business who aims to capitalize on the ever expanding consumer mobile usage.

Continue reading “Top 3 Reasons Small Businesses Prefer Pay Per Call Leads Part 2” »

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Top 6 Reasons Small Businesses Prefer Pay Per Call Leads Part 1

More and more small businesses are creating a huge demand for Pay Per Call Leads.

This is especially true in the past couple years. While national businesses have also moved to Pay Per Call Leads, it’s the small local businesses that have really taken advantage of benefits of Pay Per Call marketing. There are six major reasons why it’s the smaller businesses have caused so much demand for Pay Per Call Leads.

Continue reading “Top 6 Reasons Small Businesses Prefer Pay Per Call Leads Part 1” »

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Marketing: Checking on Groupon’s success

As a small business, you could have the best product in the world, and nobody would buy it without marketing.

That is why having the right kind of marketing for your business is so essential. Even Groupon recognizes how important it is, and they are already pretty big. Continue reading “Marketing: Checking on Groupon’s success” »

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