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Shoestring advertising strategies for small businesses

Advertising doesn’t have to be expensive.

09-finance-ad-budget-BKT_571Sometimes small business owners get caught up in the idea that advertising consists of commercials, billboards, and radio spots. These, however, are just the tip of the iceburg. There’s a whole plethora of options when it comes to advertising, many of them much more affordable than those three options. Continue reading “Shoestring advertising strategies for small businesses” »

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SEO needs integration with marketing to be effective

Effective SEO usage isn’t just about using key words you think your audience will search.

It’s all about catering to the Google search algorithm, recognizing sources of traffic, and creating quality content. It’s all a bit overwhelming, especially for small business owners who have a lot of other things on their minds. Continue reading “SEO needs integration with marketing to be effective” »

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Top 10 Reasons Pay Per Call Marketing Is The Future of Online Marketing

In 2012, Pay Per Call Marketing had just started getting traction in the marketing world, but according to current research, 2013 is destined to be the year of Pay Per Call Marketing. The online marketing world has been ready for a change and Pay Per Call Marketing stepped in to fill the demand. Recent online trends are not just greatly benefiting PPCM, they are also benefiting anyone who is trying to make money with PPCM.

Continue reading “Top 10 Reasons Pay Per Call Marketing Is The Future of Online Marketing” »

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Pay Per Call Marketing and Call Whisper: A Match Made in Heaven

One of the biggest innovations in the Pay Per Call Market industry is the Call Whisper. Before the Call Whisper, Small Business Owners never knew before hand when a call was from a Pay Per Call Campaign or other marketing efforts. They would have to check their PPCM provider at the end of the day to see how many calls came in through the campaign. What is a “Call Whisper?” It is a short message that plays at the beginning of the call that lets you know what campaign the call is coming from.

Continue reading “Pay Per Call Marketing and Call Whisper: A Match Made in Heaven” »

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Small Business Concerns: How Pay Per Call Marketing Can Help Small Businesses

 

 

The changes in technology have put a lot of new pressure on Small Business owners. If they try to keep up with all the changes in technology, it can easily become a full time job or become very expensive to hire new people. Pay Per Call Marketing is an easy and inexpensive way to use technology to gain new customers. Getting new customers is one of the biggest concerns of Small Business Owners.

Continue reading “Small Business Concerns: How Pay Per Call Marketing Can Help Small Businesses” »

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Top 3 Reasons Small Businesses Prefer Pay Per Call Leads Part 2

According to recent studies, local mobile pay per call advertising has increased by 30X in the Q1 of 2012 compared to Q1 of 2011.

The increase has been consistent to Q1 of 2013 and is projected to increase for the next few years. Mobile devices are a natural ad model for any business who aims to capitalize on the ever expanding consumer mobile usage.

Continue reading “Top 3 Reasons Small Businesses Prefer Pay Per Call Leads Part 2” »

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Top 6 Reasons Small Businesses Prefer Pay Per Call Leads Part 1

More and more small businesses are creating a huge demand for Pay Per Call Leads.

This is especially true in the past couple years. While national businesses have also moved to Pay Per Call Leads, it’s the small local businesses that have really taken advantage of benefits of Pay Per Call marketing. There are six major reasons why it’s the smaller businesses have caused so much demand for Pay Per Call Leads.

Continue reading “Top 6 Reasons Small Businesses Prefer Pay Per Call Leads Part 1” »

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Don’t use Groupon; it’s a scam

Small business looking to offer some kind of deal with guaranteed buyers will often use Groupon and other group deal sites.

Groupon started pretty small but was making the big bucks in less than a year from being launched. Though it may seem like a great idea to get on board with Groupon, the truth is that it could hurt more than it helps. Continue reading “Don’t use Groupon; it’s a scam” »

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