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4 pitfalls of mobile marketing

It seems like news feeds are always full of mobile marketing campaigns going viral. Scrolling through a social media site, you might easily see one or two videos with over a million views or a photo thread with thousands of comments. So why does it seem so easy for others while your mobile marketing limps along, barely making back what you’ve invested in it?

Likely, it’s because you’ve fallen into one of the top pitfalls of mobile marketing. And the reason all the content you see seems to have so many views is because you don’t run across the ones no one is talking about. It doesn’t mean there aren’t more mobile marketing campaigns out there, they’re probably just defunct. Like yours. Continue reading “4 pitfalls of mobile marketing” »

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Exploring how social marketing techniques will change in 2014

If you’re thinking about revamping the way you approach marketing this year and you haven’t yet established a significant presence on social media, it may be time to do so.

According to Holly Berkley, author of The Social Media Advantage: An Essential handbook for Small Business, this year “the social Web will have more impact than search-engine ranking.” Continue reading “Exploring how social marketing techniques will change in 2014” »

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Getting on top one LIKE at a time: Social Media Marketing

If you were thinking you could get away without any kind of online, social advertising, you were wrong.

It has become one of the most crucial parts of advertising most recently. You may want get started if you haven’t already. I can already tell you now that you will lose customers if they don’t have the ability to contact you through social media, and you will lose potential customers if you aren’t advertising where they spend most of their time. It is worth doing right now. Continue reading “Getting on top one LIKE at a time: Social Media Marketing” »

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