Creating a Solid Marketing Plan

 Determining the best marketing strategies for your business is tough, especially since there are so many different ways to reach consumers.  More and more companies are turning to affiliate marketing because it is a sure fire way to get referral business and build a reliable consumer base. But before companies jump head first into the marketing world, they should create a solid plan and a list of goals for marketing so their sights will be set towards the most beneficial forms of marketing for their business.  Here are some suggestions for creating a marketing plan. Continue reading “Creating a Solid Marketing Plan” »

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Worst Social Media Marketing of 2014

The year is coming to a close, which means it is time to evaluate whether or not your social media marketing strategies for the year have been successful and which ones to use again next year. For a paypercall affiliate, this can be especially important to bringing more people to your blog and getting more money. The good news for those who didn’t have a lot of marketing success is that you can learn from others’ examples. Specifically, you can learn from the worst social media marketing of 2014 and try not to follow those bad examples. Here are a couple of things not to do in 2015. Continue reading “Worst Social Media Marketing of 2014” »

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A Few Marketing Terms To Understand

Marketing is one of the most important parts of any business, but you won’t find a lot of success if you don’t understand the basics. Fortunately, it is never too late to start learning. Here are a few marketing terms that you should understand, thanks to Entrepreneur: Continue reading “A Few Marketing Terms To Understand” »

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Humanizing Your Business Will Drive Sales

One of the greatest ways to get new business is through word of mouth. It is definitely the best way possible to advertise because it makes your business more than just a blank-faced company. But another great way to get new customers is through humanizing your business. This can be easily done through social media, especially if you get your employees using social media on a regular basis. Continue reading “Humanizing Your Business Will Drive Sales” »

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7 Tips For Improving Social Media Marketing ROI

The aim of every good marketing director is to see those ROI numbers and  graphs constantly on an upward slope. Return on investment is what marketing is all about, though those effects aren’t always quantifiable. Jayson DeMers, an online marketing writer for Forbes Magazine, recognized that sometimes it seems like you’ve done all you can and those numbers just stagnate. Marketers want to come up with fresh, interesting new ideas, but to do so on a consistent basis is tough. That’s why Demers came up with a list of ways to maximize ROI for social media.

Continue reading “7 Tips For Improving Social Media Marketing ROI” »

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How to use social media to create customers

Contrary to popular belief, advertising isn’t just about creating brand awareness, though that is one step of the process.


Actually, advertising’s goal is to create customers, or so says Daniel Newman, digital marketing contributor to Forbes Magazine.

In a recent article, he explained, “With the proliferation of digital marketing, social media, and the hyper-aware consumer . . . the role of marketing has evolved. . . . Having said that, the growth of new channels hasn’t changed the fact that marketers are supposed to be creating customers, but what it has done is make many of our marketing efforts more measurable.” Continue reading “How to use social media to create customers” »

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Too much social media marketing?

Social media marketing is one of the biggest tools companies use to get more business, and it works wonders.

You would be surprised to see how many new customers you could get by simply making use of the free social media outlets and communicating with your current and new customers. But have you been using too much social media marketing? At the very least, you might be able to get away with less. Continue reading “Too much social media marketing?” »

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Staying on top of marketing trends

The newest marketing trends always seem daunting at first.

You don’t know how you are going to possibly make the change or figure out how to use the new social media platform, but once you finally have it figure out, it increases your customers significantly. That is why you need to stay on top of marketing trends. Otherwise, you could easily get left behind and destroyed. Continue reading “Staying on top of marketing trends” »

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Common marketing mistakes with social media

When it comes to marketing, there are a lot of different tips and tricks, and it seems like all the opinions vary.

There are some things that just don’t change from market to market, though, and you should know about them. Everyone makes mistakes, and nobody is perfect. The real question, though, is what are your biggest marketing mistakes? It’s probably the same ones everyone else makes. Continue reading “Common marketing mistakes with social media” »

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Social media marketing: What’s in a hashtag?

Hashtags are just a part of social media use now and days.

Pretty much everyone uses them whether on Instagram, Twitter, or Facebook. The real question, though, is how to use these hashtags as a business. If you use them correctly, you can do a good job of bringing in more customers and helping people find your business.

Continue reading “Social media marketing: What’s in a hashtag?” »

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