Generation Y: Who they are, and why marketers should care (Part 1)

Another generation of consumers has come of age: Generation Y, or those born between 1980 and 1999 now wield huge buying power in the U.S. market (though those born in the latter part of this time bracket still have a couple years until they’re full-fledged adults).

Many of them are done with college, embarking on careers, buying homes, going on more expensive vacations, beginning families, etc. With a population 7% larger than that of the baby boomer parents, their disposable income is vast and marketers should be taking that into account.

According to Barron’s Magazine these Millennials (those who have “come of age” since 2000) “already account for an annual $1.3 trillion of consumer spending, or 21% of the total.” That number will only grow larger as their job positions rise and salaries increase. Continue reading “Generation Y: Who they are, and why marketers should care (Part 1)” »

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