Are new social media platforms killing the SEO Star?

People wonder if SEO is really all it’s cracked up to be. After all, it isn’t a magic formula you plug into your website and then sit back to watch the views pour in. It takes a lot of consistency, time, and effort, and the results are slow to trickle in. Shouldn’t there be an easier way to gain traction online? writer Gene Marks said, “Search Engine Optimization has always been difficult for most businesses, particular smaller ones. . . . Just about every client I know is trying to find the silver bullet of search: the secret way to get your company listed on the first page of Google without paying for it.”

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7 Tips For Improving Social Media Marketing ROI

The aim of every good marketing director is to see those ROI numbers and  graphs constantly on an upward slope. Return on investment is what marketing is all about, though those effects aren’t always quantifiable. Jayson DeMers, an online marketing writer for Forbes Magazine, recognized that sometimes it seems like you’ve done all you can and those numbers just stagnate. Marketers want to come up with fresh, interesting new ideas, but to do so on a consistent basis is tough. That’s why Demers came up with a list of ways to maximize ROI for social media.

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Marketing For Start-ups Requires More Than Social Media

There are two areas companies focus on when they think of “expansion.” First, is the obvious: physical space. Start-up companies often begin life in a garage or small home office. Their expansion is literal—from one room to several, and so on. Digital storefront expansion is different in that it doesn’t take up more physical space, but companies do have to think about memory, speed, and screen dimensions.

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Facebook Marketers Focusing Their Attention Outside of Social Media

For a long time, Facebook and YouTube have ruled the digital kingdoms of marketing and advertising. With their enormous popularity, they have been easy and obvious venues for companies interested in getting their brands noticed. Experts are now saying, however, that the marketing game is changing again, as it is wont to do. Facebook is cracking down on pages that are “like” and “share” hoarding and companies are finding it’s more effective to point their visitors back to their websites.

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How to Make Viral Marketing Campaigns

For most of history, to describe something as “viral” was to call it contagious, toxic, and at all costs to be avoided. While there are still talks of “viral outbreaks” these days, it isn’t always referring to the newest influenza. Sometimes, it’s actually describing the hottest, most popular content on the internet. From the celebrity group photo at the Academy Awards to pictures of Prince George on his first birthday, viral content spreads like wildfire, for good or for evil. If you can create a marketing campaign that goes viral, there are no bounds to the number of customers you might touch.

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Generation Y: Who they are, and why marketers should care (Part 2)

Generation Y, also known as Millenials (those who have come of age since 2000) have taken the online markets by storm, possibly leaving some digital marketers in the dust.

Previously, we talked about the whopping $1.3 trillion Millenial consumers spend annually and their preference for social media outlets and friend recommendations. But there’s more to marketing to Gen Y than posting a funny picture on Facebook or garnering shares of interest-based articles. Continue reading “Generation Y: Who they are, and why marketers should care (Part 2)” »

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Generation Y: Who they are, and why marketers should care (Part 1)

Another generation of consumers has come of age: Generation Y, or those born between 1980 and 1999 now wield huge buying power in the U.S. market (though those born in the latter part of this time bracket still have a couple years until they’re full-fledged adults).

Many of them are done with college, embarking on careers, buying homes, going on more expensive vacations, beginning families, etc. With a population 7% larger than that of the baby boomer parents, their disposable income is vast and marketers should be taking that into account.

According to Barron’s Magazine these Millennials (those who have “come of age” since 2000) “already account for an annual $1.3 trillion of consumer spending, or 21% of the total.” That number will only grow larger as their job positions rise and salaries increase. Continue reading “Generation Y: Who they are, and why marketers should care (Part 1)” »

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How to get and keep loyal, online customers

It’s one things to get people to visit your website, it’s quite another to convince them to purchase your goods.

And even if they’ve purchased products from you once, that doesn’t make them long-lasting or loyal. This complicated process of gaining and keeping online customers was recently boiled down to three steps by Court Cunningham, CEO of Yodle, an online marketing company. Continue reading “How to get and keep loyal, online customers” »

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Producing meaningful advertising for Facebook takes creativity

Marketers seem to have the idea that marketing on Facebook is easy.

Just copy a paragraph out of a promotions email, pair it with a stock image, and presto, you have marketing, right? Maybe that was considered good work in the early days of Facebook, but its platform and users have evolved in the intervening years and these days marketers have to be a bit more creative. Toss out any lingering ideas that Facebook users are going to read long paragraphs or get captured by a generic picture. These days, smart imagery, little text, and daily posting is what’s going to get you more exposure on users’ news feeds. Continue reading “Producing meaningful advertising for Facebook takes creativity” »

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How to use social media to create customers

Contrary to popular belief, advertising isn’t just about creating brand awareness, though that is one step of the process.


Actually, advertising’s goal is to create customers, or so says Daniel Newman, digital marketing contributor to Forbes Magazine.

In a recent article, he explained, “With the proliferation of digital marketing, social media, and the hyper-aware consumer . . . the role of marketing has evolved. . . . Having said that, the growth of new channels hasn’t changed the fact that marketers are supposed to be creating customers, but what it has done is make many of our marketing efforts more measurable.” Continue reading “How to use social media to create customers” »

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