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CEOs affect success of marketing campaigns

CEOs affect success of marketing campaigns

When it comes to marketing, there isn’t much Adele Lassere doesn’t know. With over 20 years of experience in marketing and advertising and authorship of the book, “Elements of Buying: A How to Reference Guide on Advertising for Business Owners,” Lassere is used to being sought out for advice from marketers on how to make their marketing campaigns successful.

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Qualified leads produce improved marketing success

You might have the greatest product known to man, but if you can’t communicate with customers, you might as well be selling moon rocks on the moon.

The best way to make sales is to generate qualified leads, which are sincerely interested people who are willing and have the means to purchase your product. Unfortunately, some businesses get so caught up in the chase—the relentless pursuit of the ever-elusive customer—that they neglect the people right in front of them who are far more likely to buy the product  Continue reading “Qualified leads produce improved marketing success” »

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