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Generation Y: Who they are, and why marketers should care (Part 2)

Generation Y, also known as Millenials (those who have come of age since 2000) have taken the online markets by storm, possibly leaving some digital marketers in the dust.

Previously, we talked about the whopping $1.3 trillion Millenial consumers spend annually and their preference for social media outlets and friend recommendations. But there’s more to marketing to Gen Y than posting a funny picture on Facebook or garnering shares of interest-based articles. Continue reading “Generation Y: Who they are, and why marketers should care (Part 2)” »

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