Marketing For Dummies In a Nutshell

Companies who haven’t put a lot of thought into their marketing may find it surprising just how complicated creating an effective advertising campaign can be. It’s a lot more than creating a website and then sitting on your hands waiting for visitors to appear. And yet, Allison Turner, CEO and cofounder of Business Consultants of South Florida, said this seems to be exactly what business owners seem to think.

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The best marketing towards a target audience

It would be really nice if you could put out a sign saying your business is open and all the sudden have plenty of business.

It would be nice if everyone would shop with you. Unfortunately, there is too much competition and too many different kinds of people out there to really make that happen. That is why it is so important to pick a target audience. Any successful business will tell you that the most important part of selling a product or service is picking the right audience. If you are selling cat food to dog lovers, obviously there will not be much of a sale. So, what is your audience? Continue reading “The best marketing towards a target audience” »

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