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3 marketing terms all marketers should forget about

In the fast-changing marketplace that is marketing, vocabulary and terminology come in and out of style as fast as fashion styles.

Savvy marketers stay on top of these terms, knowing when new ones are coming to the fore, and which ones have already been left in the dust of technological advancement. After all, YOLO (you only live once). Continue reading “3 marketing terms all marketers should forget about” »

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Companies to spend more on digital marketing than traditional in coming years

Recent surveys are finding more companies than ever are spending more on their digital marketing than “traditional” marketing formats.

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In fact, marketing mix optimization solution provider ThinkVine released results from a survey which indicate “more than half of marketing executives expect to spend more on digital media than traditional channels within the next two years.” Continue reading “Companies to spend more on digital marketing than traditional in coming years” »

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What kind of marketing should you use?

Every company comes to a point when they need to sit down and figure out exactly who is in their target audience and how that audience responds to marketing.

If you really want to reach your customers, you need to figure out how they will better respond. And every business is different because every audience is different. That is why you need to stop and decide what is right for your company and how you can best market your products or services. Continue reading “What kind of marketing should you use?” »

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