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Marketing For Start-ups Requires More Than Social Media

There are two areas companies focus on when they think of “expansion.” First, is the obvious: physical space. Start-up companies often begin life in a garage or small home office. Their expansion is literal—from one room to several, and so on. Digital storefront expansion is different in that it doesn’t take up more physical space, but companies do have to think about memory, speed, and screen dimensions.

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