Marketing disruptors to watch for in 2014

In 2014, we can expect advancing technology to have a significant impact on how marketing works, how marketers reach their customers, and how customers view marketing campaigns.

market disruptionHowever, savvy marketing directors will also prepare for the unexpected by keeping their eyes on what refers to as “marketing disruptors.” These include companies that have billions of dollars invested in advertising, and are thus able to innovate more easily, and new companies looking to get attention through ambitious marketing ploys. Continue reading “Marketing disruptors to watch for in 2014” »

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