Web marketing improves conversion results

In days past, marketing was a much slower process.

It started with drawing boards, went to committees, was transferred to an electronic version, printed, distributed, and finally posted where potential customers would hopefully see it. This process took months, and by the time a campaign made it to market, the market might have already changed. Another problem is that once a campaign was printed, to make it seem worth while it had to remain in place for weeks or even months, growing stale and invisible to passersby. Continue reading “Web marketing improves conversion results” »

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How to content market like a Hollywood movie marketing team

Content marketing is everywhere these days, not just on the web.

In fact, we’ve been viewing content marketing for years, we just didn’t know it. Hollywood has produced some of the most successful marketing campaigns in history because they realize what sells: entertainment. People who are entertained hollywoodby advertisements are less likely to ignore them. Notice how television ads aren’t so much about communicating information anymore, they spend at least as much time putting on a show as they do marketing their product. Continue reading “How to content market like a Hollywood movie marketing team” »

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