Top SEO trends of 2014

Every company with an online presence knows SEO is what drives traffic to their site, but it’s hard to know how to do it effectively.

To make matters more difficult the Google Search Engine is constantly changing the way it ranks websites so there is a lot of guesswork that goes into the equation. Bar Gibby is VP of SEO for Utah Firm Boostability and he has a passion for coming up with ways to help marketers improve their SEO strategies. He also suggested a few trends marketers should be aware of in 2014.

Understanding the Google algorithm

Google has said they do about 2 minor changes to their algorithm every day. Most of these are too tiny for the average person to notice, but overtime they have a significant impact on how the search engine runs. For instance, Panda, the name of their website content quality algorithm, has had 25 major updates since 2011. Also, the engine is now more picky about exact domain matches. Websites whose URLs match generic search terms have been devalued, so sites like DaytonOhioPlumbing.com or iPhoneAccessories.net don’t have an “unfair advantage” over their competition.

Improving the mobile device experience

According to a June 2013 Nielson report, 61% of U.S. cell phone users have smart phones. This is a 10% increase over early 2012 and means online shopping is done increasingly often on small screens with dimensions incongruous with websites developed purely for laptops or desktop computers. Thus, firms who sell online would do well to make their sites mobile device friendly, especially if they practice email marketing.

Bronto Software recently published a study which found, “For companies marketing through emails, when smartphone and mobile users clicked on the email link, only 4% of retailer websites rewarded the users’ efforts with  a mobile friendly or ‘responsive’ website design.” This enables websites to automatically adjust layout and font size when the page is opened on a small screen.

Emphasizing location searches

With people constantly on the move, they often use their phones to search for location-specific services and businesses. This, Gibby said, is “raising the importance still further for small and local businesses to establish themselves online.” In fact, comScore has found 56% of cell phone users search for local locations in their mobile browsers.

Source: Forbes

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